Specializing in creating technical content that communicates effectively with your prospects and customers in their own language.
Technically-astute, market-savvy content for B2B marketers
The greatest development in business-to-busxiness (B2B) marketing in the past decade is the rise of content marketing which focuses on producing valuable content to attract a qualified audience and drive them through the purchasing process. As a result, one of the greatest challenges for B2B technology marketers is producing a suffiicient volume of technically-astute, market-savvy and well-written case studies, white papers, articles, blogs, etc. Structured Information specializes in creating and delivering technical content that communicates effectively with your prospects and customers in their own language while requiring minimal effort on the part of your technical and marketing staff. Jerry Fireman has written over 12,000 technology marketing content pieces in just about every area of technology. A few of his areas of expertise include computer-aided design (CAD), product lifecycle management (PLM), engineering simulation, additive manufacturing, factory and process automation, electronic design, enterprise software, cloud computing, artificial intelligence and the Internet of Things (IoT). The Structured Information team also provides the ability to leverage your valuable content by placing articles in technology and mainstream publications around the world. Contact us for examples of our work for companies with a technology and market focus similar to yours and pricing information. Hope we can work together in the future.
- Case histories
Structured Information has written over 6,000 case histories – more than any other team – in virtually every technical field.
- White papers/bylined articles
Structured Information has written over 2,000 white papers on a wide range of technical subjects.
Based on interviews, we will write blog entries that present your technology message concisely and effectively.
- Public relations programs
We can design a custom public relations program to take advantage of editorial opportunities that reach your customers and prospects.
- Press release writing and distribution
We can generate more press release pickups by writing the release so it’s ready to publish with little or no editing.
- Article placement
We offer article placement services on a pay-for-success-only basis.
- Wikipedia articles
We are familiar with the ins and outs of writing an article that meets Wikipedia editorial standards.
- Website copy
We can quickly understand your product and market and communicate your message in your prospects’ language.
- Collateral and sales literature
Our broad technical background helps us shape collateral and sales materials to clearly deliver the appropriate technical message.
Jerry Fireman has experience writing about nearly every area of technology for many leading technology companies and publications.
Steve Glad has developed strong relationships with many technology publications and has a deep understanding of how to work with them.